Yedang
Modernizing Authenticity: Yedang’s Transformation Story
Challenge
Yedang was primarily recognized among older Korean customers. Despite its long-standing reputation for authentic Korean flavors, it struggled to capture the attention of younger audiences, especially Gen Z and Millennials, who are now key drivers of the dining and social media culture in Los Angeles.
Strategy
Highlighted Yedang’s authentic dishes with modern, trend-driven content.
Leveraged influencers and foodies to introduce Yedang to younger diners.
Created high-quality visuals and storytelling that positioned Yedang as both authentic and trendy.
Optimized social media presence and engagement with campaigns designed for discovery.
Content Production
Social Media Management
Influencer Collaboration
Significant increase in foot traffic from younger generations.
Broadened customer base beyond the older Korean community.
Boosted online presence, with improved follower growth and engagement metrics.
Positioned Yedang as both a heritage brand and a modern Korean dining spot popular among diverse age groups.
