Seoul Soul BBQ

Together since its opending day

Seoul Soul BBQ offers a premium All-You-Can-Eat Korean BBQ experience. Woodae galbi, their signature dish, is bone-in meat that is cut lengthwise from the 6th to 8th ribs. It is vertically shaped so that you can enjoy the whole rib. This particular cut is known for its exceptional texture and tenderness.

The Problem

The brand faces several challenges: a lack of established reputation, a new and unfamiliar menu for the US market, higher pricing compared to competitors, and operating in a poor economic environment.

Our Solution

To effectively grow the brand, focus on raising awareness and educating potential customers about its unique value. Host events both online and offline to attract attention, and develop a strong unique selling point. Collaborate with influencers to boost visibility and credibility, while engaging consistently with customers to build trust. Additionally, produce high-quality content to showcase expertise, and develop a user-friendly website with reservation features for an enhanced customer experience.

Content Production

High-quality photo and video content are essential, and fortunately, that's our expertise. Our in-house production team schedules regular shoot days, ensuring a constant flow of fresh content.

Influencer Collab!

We've partnered with influencers to generate word-of-mouth buzz, which remains one of the most powerful marketing strategies. Influencers, with their dedicated fan bases, have enjoyed their experiences at Seoul Soul BBQ and have authentically shared their thoughts on our products and services.

Cooking medium-rare steak on a grill with tongs holding a piece.
A young woman eating food with chopsticks at a restaurant. Multiple dishes of Korean BBQ food are in front of her, including a bowl of green food and a plate of cooked meat. She is smiling and wearing a black T-shirt and jewelry.
Data summary for Seoul Soul BBQ social media post showing 1.42 million views, 27,000 likes, 41,000 shares, 135 comments, 16,000 saves, and 1.05 million reach.

Content Production

Visual content is crucial for branding and is essential for the success of a restaurant business. Prioritizing strong branding through visual content lays the foundation for success, and our team executed this exceptionally well!

Various cuts of marbled beef, including ribs and slices, arranged on a white platter with green herb garnish. The platter is on a wooden table, surrounded by small black dishes of sauces and side dishes.
Various cuts of raw beef on display in a butcher shop, including marbled steaks and a large beef steak with herbs.
Person wearing black gloves holding raw, marbled beef short ribs over a grill at a restaurant. Various slices of raw beef are arranged on a white tray in the foreground.
Close-up of a skewer of cooked, rare beef with a background of sliced raw beef, marbled beef slices, and grilled pineapple on a hot plate, at a Japanese barbecue restaurant.

Paid Ads

The next step in successfully marketing Seoul Soul BBQ involved executing paid ads, which significantly boosted both the brand and business.

Screenshot of a Google Ads campaign performance report showing metrics such as impressions, clicks, local actions, calls, and conversions. The graph displays impressions over time from July 22, 2024, to August 20, 2024.

Website

Grilling various cuts of marbled beef on a barbecue grill with dipping sauces in small white bowls and bowls of vegetables in the background.

We were able to create Seoul Soul BBQ’s website to a contemporary, minimalistic design that represents the core values of the restaurant.

A diagram showing a cow with an annotation 'Woodae Galbi' on its side, and a close-up illustration of ribs labeled 6, 7, and 8, with red highlight on some of the ribs. Text explains the tenderness and shape of prime ribs derived from specific flower ribs.
A reservation form webpage titled 'RESERVATIONS' with welcome message, reservation policy in red text, fields for email, name, phone, party size, date, time, and additional requests, and a black 'SEND' button at the bottom.
Black background with white text displaying the phrase 'Score 0 of 5' and the words 'Tens' and 'Start' in red and blue at the top.

Results

Seoul Soul BBQ is the first to bring authentic Woodae Galbi to Los Angeles, introducing this unique flavor to the city's vibrant food scene. With its growing popularity, it has quickly become a must-visit spot, where reservations are now essential to secure a table.

Make It