aloha hawaiian bbq

From Struggling Local Shop to Rapid Growth & Expansion

Aloha Hawaiian BBQ was a small local restaurant competing against well-known Hawaiian BBQ brands. Although the food had strong potential, the business struggled with low revenue, unclear positioning, and limited marketing direction.

Challenge

  • No clear positioning

  • Competing with major chains

  • No focused marketing direction

  • Low visibility, slow growth

Screenshot of a social media profile page for a Hawaiian BBQ restaurant named Aloha Hawaiian BBQ. Displays the restaurant's logo with mountains and flames, address in Buena Park, California, and a link to their website.

Approach

  • Repositioned → focus on signature items

  • Simplified menu push → only top performers

  • Scaled exposure → social, influencers, ads

  • Optimized content → built for conversion

Screenshot of a Facebook profile for Aloha Hawaiian BBQ restaurant featuring a logo with a mountain, flames, and the text "Aloha Hawaiian BBQ." The profile includes posts, followers, and location details, with photos of food items like barbeque ribs, skewers, and assorted Asian cuisine containers.

Content Production

We produced consistent social-first content that showcased Aloha Hawaiian BBQ’s generous portions, bold flavors, and everyday value in a way that felt craveable and easy to share.

Close-up of a person's hand holding a piece of fried food, with the word 'perfection' overlaid on the image. The background shows a dark object and some green and silver surfaces.
A variety of Filipino dishes in takeout containers, including grilled meat, rice, and fried chicken, on a wooden table. There are canned drinks, soy sauce, hot sauce, and soy vinaigrette. The overlay text promotes a Hawaiian BBQ restaurant in Buena Park, California, with operating hours from 10:30 AM to 8 PM, open Monday to Sunday. The restaurant's address is 8951 Knott Ave, Buena Park, CA 90602.
A table with various Japanese foods and drinks, including sushi, fried chicken, rice, and canned sodas. There are stickers and signs with restaurant information and greeting messages.
Close-up of grilled or roasted meat with a sauce or glaze, with steam rising from it, on a cooking surface.

Social Media Management

We managed Aloha Hawaiian BBQ’s social presence with a clear content direction and consistent posting strategy, helping the brand stay visible, attract new customers, and support long-term growth.

Instagram profile of Aloha Hawaiian BBQ with various photos of menu items and restaurant ambiance, including grilled chicken skewers, fried chicken, sushi, and drinks.

Influencer Marketing

We activated local food influencers who connected with Aloha Hawaiian BBQ’s target audience, helping turn online exposure into stronger awareness, foot traffic, and customer demand.

Woman with long dark hair holding a plate of fried chicken and sides at a Hawaiian BBQ restaurant, inside a vehicle.
Woman holding plates of fried chicken and beef with rice indoors, with bookshelf and TV in the background, promoting Hawaiian BBQ.
A young woman with long dark hair smiling at the camera, holding a takeout container of breaded fried chicken, rice, and lettuce. The text on the image promotes Hawaiian Katsu and Hawaiian BBQ in Fullerton.
A woman with long wavy hair smiling and holding a skewer of grilled meat in one hand and a sushi roll wrapped in nori seaweed in the other, inside a convenience store or fast food restaurant.
Woman with long hair eating grilled chicken skewer in restaurant with colorful tropical-themed mural background.

Aloha Hawaiian BBQ nearly tripled its revenue within three months and expanded with two additional locations within a year through strategic marketing and stronger brand positioning.

A black and white line drawing of the United States map with California highlighted in red.

Results

Make It