ONG GA NAE
Bringing real Korean BBQ to a brand-new audience
Ong Ga Nae is a Korean BBQ restaurant known for premium cuts, generous banchan, and authentic Korean dining. With a strong Korean-American customer base already in place, the next opportunity was to expand visibility beyond its existing audience and reach new local diners.
The Problem
Ong Ga Nae had strong word-of-mouth within the Korean-American community, but limited visibility outside of it. The brand needed a stronger online presence that could translate its food quality into a clear, shareable story for new audiences.
Our Solution
We identified an untapped opportunity with the local Chinese-American dining community and built a content and influencer strategy around it. The goal was to introduce Ong Ga Nae through the right creators, languages, and platforms — especially Instagram, TikTok, and Xiaohongshu.
CONTENT PRODUCTION
We produced social-first photo and video content highlighting Ong Ga Nae’s premium cuts, table-side grilling, banchan, and dining experience. Each asset was designed for short-form platforms and adapted for multiple audiences.
Social Media Management
We managed Ong Ga Nae’s social presence across Instagram, TikTok, and Chinese-language platforms with a consistent posting strategy. Bilingual content helped the brand connect with Korean-American, Chinese-American, and English-speaking diners at the same time.
Influencer Marketing
We partnered with Korean-American and Chinese-language creators to introduce Ong Ga Nae to new communities. One campaign gained strong traction and brought in a noticeable wave of new Chinese-American diners, creating momentum that continued through follow-up collaborations.
WEBSITE
We built a cleaner, more polished website that better showcased Ong Ga Nae’s food, menu, and dining experience while making key restaurant information easier to access.
